Dunelm Group PLC to trial Amtech DIY in-store


We were proud to be associated with producing the Point-of-Sale materials for this project:

Homeware and furniture retailer, Dunelm Group, have taken the unprecedented step of approaching Amtech, to run a DIY trial in forty of their stores.

This is a game changer for the DIY industry as consumers will now have a one stop shop for their home improvement projects. The trial also enhances the destination appeal of Dunelm, whilst they continue to integrate Kiddicare and Pausa cafes to increase their offering and improve customer experience.

The trial will be live in 40 stores in time for Easter and will be supported with Amtech DIY branded signage to drive footfall to the fixture and reinforce the three year product guarantee. The trial will be featured on a one metre bay in the power-aisle and will essentially consist of forty eight core light-side DIY SKU’s.

This is a major scoop for Amtech, a DK Tools brand, as they continue their pursuit of addressing the generational skills gaps with a consumer-friendly brand and product proposition.

Amtech National Accounts Manager, Chris Mahon says:

“Dunelm approached us to provide a bay of essential DIY items for their shoppers. This is a very exciting development and a mutually beneficial opportunity that will no doubt appeal to Dunelm’s core customer base.”